IGD Toolkit
Promoting the brand is important because it helps the wider public to recognise and remember the objectives of IGDs and why they should get involved to make an impact. The elements used to create the Global Peace brand include a logo, the colours and fonts, and the message of WORKING TOGETHER FOR A BETTER WORLD.
The Global Peace logo
The Global Peace Logo is the Mpatapo Knot, an ancient Adinkra symbol, originating from Ghana. It is a symbol of reconciliation, peacemaking and pacification and represents the bond or knot that binds disputing parties to a peaceful and harmonious reconciliation.
Venue design and stage set-up
Each IGD venue and set-up can vary in size depending on your resources. All IGDs will need to showcase and promote the Global Peace brand. The Global Peace logo must be prominently displayed behind your panel of speakers. All Partner logos must be prominently displayed on a lectern and on roll-up banners.
The dialogues will be held in various locations across the world and with the support of different sponsors. It is therefore important to have a degree of consistency in the branding of the IGDs. Partners are entitled to branding at the event and their branding may appear alongside other partners, for example, in a slide show during a vote of thanks to recognise their involvement.
Event visuals
Global Peace has prepared a range of banners to be used at the IGDs. The banners will be used for promotional and information purposes. File sizes, dimensions and layout can be adjusted as needed for the venue.
Below are the various banners you can use for your event:
a. Wall banner – The wall banner should be placed directly behind the panel of speakers. It can also be used as the media or press room backdrop before and after your dialogue. The size of the wall banner will depend on the size of the venue.
Information for designers & printers:
- Background: 70 Cyan and 25 Magenta
- Weave: 100 Cyan and 30 Magenta
- (Set Transparency to Multiply)
- White: 0 Cyan 0 Magenta 0 Yellow 0 Black
- Font: Futura Medium
b. Pull-up banner – An IGD can include a pull-up banner. These banners can be adjusted to include partner names and logos. These banners are versatile and can be used in different spaces at the IGD– on the stage, venue entrance, registration area etc. The specifications and information to print are: 2m high x 0.85m wide (2000mm x 850mm).
c. Digital banner – Global Peace has also designed a digital banner which can be used as a place holder on digital monitors at the venue or projected onto a wall or screen, and it can also be used for social media.
